Concept
Duneline sells glass that changes with the sun. Our idea was to never show the product, only what the light does through it.
Reel 04 of 06, commercial
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Forty-five seconds of one day in the dunes, from the first warm light to the last.
Duneline sells glass that changes with the sun. Our idea was to never show the product, only what the light does through it.
One location, one family, one day compressed into forty-five seconds. The story is the shadow moving across a table.
A motion-control rig repeated the same move every hour, so the day could be cut as one continuous shot.
Wind, sand and a single warm chord that opens a little wider every time the light changes.
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