Reel 04 of 06, commercial

Desert light

Client
Duneline
Format
Commercial
Year
2026
Runtime
45 sec

Press play to hear the film’s motif. The full film plays here once it is cleared for release.

Forty-five seconds of one day in the dunes, from the first warm light to the last.

    Layer 01

    Concept

    Duneline sells glass that changes with the sun. Our idea was to never show the product, only what the light does through it.

    Layer 02

    Story

    One location, one family, one day compressed into forty-five seconds. The story is the shadow moving across a table.

    Layer 03

    Image

    A motion-control rig repeated the same move every hour, so the day could be cut as one continuous shot.

    Layer 04

    Sound

    Wind, sand and a single warm chord that opens a little wider every time the light changes.

    Stills

    The motif

    Every film gets its own phrase, written on the eight notes of our sonic logo. Play it, or run your cursor across the notes.

      Credits

      Director
      Lina Haddad
      Agency
      Duneline in house
      Cinematography
      Rami Nasser
      Motion control
      Tariq Amin
      Music
      Ceya Sound
      Grade
      Ceya Colour
      Client
      Duneline
      Made by
      Ceya Creative House
      Next reel Open Studio Brand film, 2026 All work